California Company Adds Tracking to Reefers and Dry Vans via GE's VeriWise

Buena Park, Calif., Nov. 22, 2006-ServiceCraft, a full-service transportation management provider, has added the VeriWise™ asset intelligence system to its eight-unit refrigerated trailer fleet, in addition to its 200-unit fleet of dry vans. It purchased VeriWise from GE's Trailer Fleet Services business.

According to Aaron Olin, ServiceCraft's director of transportation services, the decision to add asset tracking to their fleet of reefer and dry van units was based on economics, and GE's reputation.

"The costs for adding trailer tracking to a fleet of our size, is about half of what it was several years ago," said Olin. "We've been renting and leasing trailers from GE for almost 20 years. When it made financial sense for us to add trailer tracking, we selected VeriWise over other asset intelligence solutions, because of our positive experience with the company and GE's reputation for understanding the needs of the transportation logistics industry. This system allows us to respond faster to our customers, while at the same time making trailer utilization simpler to manage."

"The VeriWise system automatically polls our fleet every morning at 6 o'clock and pinpoints the exact location of each trailer between our California and Texas facilities, or at customer locations across the country," added Olin. "It can even determine within 100 feet the location of trailers parked outside our facility that covers nearly half a million square feet here in California."

Veriwise is supported by GE's Asset Intelligence division. More information about VeriWise Asset Intelligence can be found at www.trailerservices.com .

About ServiceCraft

With nearly 50 years of expertise and a part of the Sumitomo family of companies, ServiceCraft offers customized supply chain operations and solutions and full transportation management capabilities. ServiceCraft also operates more than five million square feet of ambient and temperature-controlled, food-grade warehousing and distribution space throughout the United States.

About GE's Trailer Fleet Services, a division of GE Equipment Services

GE's Trailer Fleet Services business (formerly known as Transport International Pool, or TIP), is based in Wayne, Pa., and is a single-source provider for all aspects of trailer fleet management. For nearly 50 years it has been a recognized leader in over-the-road trailer solutions, which today includes everything from leasing, renting, financial services, insurance, maintenance, remarketing and asset tracking. Trailer Fleet Services has 135,000 over-the-road trailer assets, and operates a North American network of 100 branch locations, staffed by a sales and operations team of 900 employees. Its website is www.trailerservices.com. It is a unit of GE Equipment Services. With more than $16 billion of assets, GE Equipment Services helps businesses around the world manage, finance, operate and maintain a wide variety of equipment including vans, trucks, trailers, railcars and modular buildings. GE (NYSE: GE) is a diversified technology, media and financial services company dedicated to creating products that make life better.

About GE's Asset Intelligence, a division of GE Equipment Services

GE's Asset Intelligence division is a solutions provider within Equipment Services and represents the 'intellectual horsepower' of GE, deployed to address the challenges of the global supply chain. GE's VeriWise Asset Intelligence solutions platform leverages the latest communications and web technologies, to enable better tracking, monitoring and management of valuable transportation assets and cargo. With quick access to actionable intelligence (not raw data), GE customers are empowered to make more informed decisions about securing and optimizing their asset portfolios and streamlining their supply chains.

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MEDIA CONTACT:

Gautham Appaya, Media Relations Manager - GE's Asset Intelligence division, 630.363.5830 or gautham.appaya@ge.com