GE completes its installation of ATA "Good Stuff, Trucks Bring It" decals; pledges to add another 10,000 to its semi-truck rental trailers

GRAPEVINE, TEXAS, OCTOBER 30, 2006-GE's Trailer Fleet Services business has announced its completion of a May 2006 pledge to have 10,000 of its rental trailers carry "Good Stuff, Trucks Bring It" decals to support the image campaign of the American Trucking Associations. At the same time, it has announced plans to install another 10,000 decals.

"Improving the image of the industry has been identified as its most critical need, one which can attract new drivers, improve the regulatory environment, and influence the driving public," said Bob Williams, Senior Vice President of North American Sales for the GE unit. "This is a terrific way to continue to use our trailer fleet to help our customers, and the ATA."

Bill Graves, President and CEO of the American Trucking Associations, noted in May that, "This major support of the trucking industry's 'Good Stuff, Trucks Bring It' image campaign by GE's Trailer Fleet Services business is exactly what we need to keep the momentum going-even if we have to do it one truck at a time, one trailer at a time, one driver at a time. We're going to let America know that we're good people doing good work, and GE's assistance is helping us make that happen in a big way."

The ATA notes that according to research, over the course of one year just one trailer with "Good Stuff -- Trucks Bring It" graphics records nearly ten million media impressions. Multiply that by 10,000 and the result is dramatic.

The ATA's "Good Stuff" campaign includes high-visibility tools to contemporize the way the trucking industry is perceived. The message is intended to be inviting and accessible, reminding people that trucks carry more than just boxes, crates and cartonsthey also have the latest stuff: The DaVinci Code novel from Amazon.com, the Gore-Tex jacket from Cabela's, or the walnut chair from Crate & Barrel. "Good Stuff -- Trucks Bring It" helps the public "connect the dots" by linking trucks with all the things they own. GE said it will continue to have its Trailer Fleet Services mechanics affix the one-foot square two-color decals over the next year, targeting first the most active dry van assets at its 100 branch locations.

About GE's Trailer Fleet Services

GE's Trailer Fleet Services business (formerly known as Transport International Pool, or TIP), is based in Wayne, Pa., and is a single-source provider for all aspects of trailer fleet management. For nearly 50 years it has been a recognized leader in over-the-road trailer solutions, which today includes everything from leasing, renting, financial services, insurance, maintenance and remarketing. GE's Trailer Fleet Services business has 135,000 over-the-road trailer assets, and operates a North American network of 100 branch locations, staffed by a sales and operations team of 900 employees. Its website is www.trailerservices.com.

For a Word version of this release click here.

To view a slideshow of decal installations click here.

MEDIA CONTACTS FOR MORE INFORMATION:

GE, Trailer Fleet Services, Wayne, PA
Patrick Brennan, Media Relations Manager
484-254-0127 or patrick.brennan@ge.com

American Trucking Associations
Tiffany Wlazlowski, 703-838-1717 or TWlazlow@trucking.org